Digital Marketing

Prednosti marketinga video sadržaja

Prednosti marketinga

Prednosti marketinga video sadržaja

Ne postoji nijedan članak o marketingu i kreiranju sadržaja iz poslednjih nekoliko godina koji ne naglašava važnost videa. Pošto se pretplati na ideju da se veruje i gradi intimniju interakciju između kompanije i njenih kupaca, to je mehanizam za povraćaj ulaganja dva za jedan. Nakon što vide video, kupci se osećaju angažovanije, kao da bolje razumeju robu. 78 procenata pojedinaca gleda video snimke na mreži najmanje jednom nedeljno. Svakog dana 55 odsto pojedinaca gleda video snimke na internetu. Video na mreži čini polovinu ukupnog mobilnog saobraćaja. Otprilike dve trećine gledalaca videa (65%) gleda ceo video. U poređenju sa godinom ranije, više od 80% viših rukovodilaca sada gleda internet video. Većina korporativnih lidera – 75 procenata – gleda filmove vezane za posao najmanje jednom nedeljno. Kada im se da izbor između teksta i videa, 59 odsto najviših rukovodilaca bira da pogleda video. Termin 'video' u naslovu e-poruke povećava stope otvaranja za 19%. Jutjub je promenio…

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Dobrodošli na Institutprica! Ovaj blog je mesto gde delimo priče, savete i zanimljivosti. Svi naši tekstovi su originalni i pažljivo pripremljeni za čitaoce.

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